Have you ever wondered why some branding services cost INR 45,000 while others are priced at INR 5,00,000? What do you get for your money?
Understanding how much you should invest in brand strategy services and what you’ll receive at the end can be challenging. With so many agencies offering different promises, it’s hard to know who to trust. Let’s break down what you can expect at various price points so that you can make an informed decision for your business.
If you’re just starting or have a small business, you might not have a big marketing budget. For under INR 200k, you can get a professional logo and basic messaging. This means you’ll have a polished logo for your website, business cards, and other materials, along with some basic text to describe your business.
While cheaper options are available, like templates or logos from Fiverr or Upwork, I don’t recommend going this route. Your brand’s visual design and messaging are crucial in shaping how your audience sees you. Investing a bit more can set a solid foundation for your brand’s future growth.
For this budget, I suggest hiring a freelancer instead of an agency. Freelancers can offer personalized attention and specialized skills without additional agency fees. Look at their portfolios to see their previous work and ensure they understand your industry.
For medium to larger businesses, a more strategic approach is needed to stay competitive. With a budget of 2-5 lakhs, you can start building a brand book. This helps ensure everyone in your organization presents a unified, consistent brand image.
At Akhila Pemmasani Design and Branding, for around INR 500k, I provide the basics of your brand foundation and visual identity. This includes an initial discovery session, competitor analysis, and basic brand guidelines.
Services in this range include:
Investing INR 500k-INR 1000k allows you to work with a full-fledged agency approach that integrates strategy, messaging, and design. This comprehensive approach ensures your brand is positioned effectively in the marketplace and communicates clearly to your audience, enhancing your profit potential.
At this level, I offer in-depth brand strategy processes, including workshops with key stakeholders, extensive research, and a complete brand book that covers everything from your brand’s mission to its visual identity.
Services in this range include: